KIJUN - meaning 'standard' in Korean - is a Seoul-based womenswear label that redefines traditional standards of beauty. Founded in 2018 by Hyunwoo Kim and Myungjun Shin, the brand conveys freshness and wit by reconstructing classical design values and existing costume standards, drawing inspiration from films, contemporary art, and the diverse subcultures of ‘80s and ‘90s Seoul. 

KIJUN’s collections feature a dynamic interplay of structured and fluid silhouettes, from impeccably tailored Coats & Jackets to bold statement Skirts. KIJUN effortlessly blends dichotomous elements, creating highly stylized yet wearable pieces that exude confidence and individuality. Its selection of Sweatshirts & Hoodies and T-Shirts & Tops redefines casual wear with unexpected cuts and playful details, offering a modern approach to everyday dressing. 

Attention to detail is at the core of KIJUN, evident in its intricately crafted Knitwear, sculptural Jewellery, and standout accessories like Hats that complete any look with an artistic edge. With an emphasis on reconfiguring beauty for the contemporary moment, KIJUN continues to push boundaries, merging nostalgia with forward-thinking design to create pieces that feel fresh, wearable, and undeniably unique.