KIJUN—meaning “standard” in Korean—is a Seoul-based womenswear label that redefines traditional standards of beauty. Founded in 2018 by Hyunwoo Kim and Myungjun Shin, the brand conveys freshness and wit by reconstructing the existing costume standard and classical design values inspired by films, contemporary art and various sub cultures of '80s and '90s Seoul. The designers bring together dichotomous elements to create highly stylised yet wearable pieces. With a range of eye-catching pieces suitable for everyday wear, KIJUN reconfigures beauty for the contemporary moment with fresh and innovative wit.