Launched by a Japanese designer, Yosuke Aizawa in 2006, White Mountaineering displays menswear collections carrying niche outdoor-inspired streetwear garments and accessories. Utilising his background in Product and Textile Design, Aizawa demonstrates his strength and focus in exquisite craftsmanship and utility-focused construction in his collections. The brand is grounded and guided by three tenets: design, utility and technology which he amalgamates together through his innovative construction and premium fabrications. Evident through the brand's collaborations and recognition by Moncler, Barbour, Levi's, Saucony and Adidas Original, White Mountaineering has cemented itself as a leader in the contemporary streetwear space.