Séfr

Founded in Malmö in 2012 by longtime friends Per Fredrikson and Sinan Abi, Séfr began as a curated vintage store before evolving into a contemporary menswear label in 2016. The brand’s name, meaning “zero” in Lebanese Arabic, reflects its philosophy of renewal and simplicity, a return to essential form.Séfr’s collections reinterpret minimalism through a lens of texture and tactility, merging vintage sensibility with modern refinement. Each garment is built from innovative and premium textiles, balancing clean silhouettes with a quiet,...
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