Swedish label Séfr originated as a specialty vintage store in 2012 between long time friends Messrs Per Fredrikson and Sinan Abi. In 2016, the collaboration between the two evolved into collections of original designs, offering an elevated selection of contemporary menswear. Meaning 'zero' in Lebanese Arabic, Séfr's designs are reflective of minimalistic vintage roots with a strong focus on innovative and premium textiles with functionality and ethical ethos in mind. The output results in refined everyday staples that are timeless, effortless with a soft quaint charm that is reflective of the Séfr man.