Founded in Malmö in 2012 by longtime friends Per Fredrikson and Sinan Abi, Séfr began as a curated vintage store before evolving into a contemporary menswear label in 2016. The brand’s name, meaning “zero” in Lebanese Arabic, reflects its philosophy of renewal and simplicity, a return to essential form.

Séfr’s collections reinterpret minimalism through a lens of texture and tactility, merging vintage sensibility with modern refinement. Each garment is built from innovative and premium textiles, balancing clean silhouettes with a quiet, human warmth.

Guided by functionality and an ethical approach to production, Séfr continues to create refined everyday staples that embody timelessness and ease, defined by an understated charm that feels both classic and distinctly contemporary.