Founded by Rhuigi Villaseñor in 2015, Rhude is a design venture born out of Los Angeles, balancing luxury techniques with streetwear elements, showcased as ready-to-wear collections.

Designed from a narrative standpoint Rhude is both a reflection of modern socioeconomics and personal stories of Villaseñor journey to Los Angeles. Now a reoccurring theme season-to-season, Rhude combines American iconography with nostalgic references, a visual commentary on Los Angeles style and culture itself. The label acts as a keen reflection of new inroads in fashion and anticipates its boldly directional future.