Polar Skate Co.
Malmö based Swedish skatewear label and professional skate team Polar Skate Co. was founded in 2011 by veteran skateboarder Pontus Alv. Since then, the label has evolved into a powerhouse label, its creative direction and output are often defined in collaboration with team members including Stefan Narancic and Jacob Ovgren
Polar manages to articulate skateboarding's creative energy in its understated, playful garments paying respects to an expansive archive of skateboarding's history, in particular drawing on the nostalgia of the "90s.
