Open YY
Formerly known as TheOpen Product, Open YY offers a unique take on timeless silhouettes for the modern woman. The South Korean label challenges traditional womenswear conventions with its distinctive design approach, promoting diversity and individual expression. Through their ready-to-wear collections, Open YY adds unexpected twists to familiar wardrobe staples. Cut-outs and asymmetric constructions feature in their knitwear, while unique design features add character to pants & trousers and shirts.
YY Open dresses showcase both the label's playful and minimalistic sides, while denim pieces exude a bold yet casual charm. Drawing inspiration from the early 2000s, mid-length skirts and slouchy t-shirts & tops make an appearance, complemented by a muted colour palette that reflects the label's minimalist aesthetic. Coats & jackets in distinctive cuts provide the perfect layering options, while hats add a stylish finishing touch to any outfit. By reinterpreting classic silhouettes, Open YY brings a fresh perspective to disrupt the norm.
