Founded by Alexandra Vincent, Karl Felix and Zarina Bekerova, Mainline:RUS/Fr.CA/DE is named by their country codes derived from France, Canada, Russia and Germany in which their ethos of the label lies within multiple facets of cross cultural dialogues between each directors. 

Inspired by the corporate framework styles, the Creative Directors utilise their unique eye for design, hailing from their multicultural backgrounds to vessel these experiences into curating art projects and unique garments composed with societal juxtaposition of comfort and sexiness.