Ludovic de Saint Sernin

Based in Paris, Ludovic de Saint Sernin explores modern-day masculinity through his eponymous label, challenging preconceived notions about male sexuality and sensuality. De Saint Sernin's delicate approach to sensuality and sexuality allows his label to migrate between all genders to (re)define the vocabulary for male dressing in the twenty first century, evident through his collections consisting of underwear, sheer and drapey fabrications and elongated elegant silhouette. On top of his cult label, LdSS also currently serves as the creative director of Ann Demeulemeester.