Founded in London by David Owen and Angela Hill, IDEA's roots reside in  sourcing vintage and rare art and photography books. 

Now considered as the coolest publisher in the world and housed within Dover Street Market's numerous locations, IDEA continues to lift the benchmark through its exploration of the subcultures of the past, present and future. As part of its development, IDEA's output has stemmed into an apparel line that pays homage to popular culture and a reflection of its publishings.