Based in Los Angeles, Greg Lauren is a painter-turned-designer who launched his eponymous label in 2011. Determined to define new wardrobe staples and embracing the need for rebellious self-expression, Lauren uses everything from excess army tent scraps to recycled fabrics, combining distressing and deconstruction techniques to transform classic silhouettes into adventurous new ready-to-wear pieces.
As the nephew of esteemed American fashion designer Ralph Lauren, inspiration is drawn from classic collegiate-wear with an emphasis on meticulous tailoring, finding eco-conscious styles with a grunge-prep aesthetic. Challenging established conventions, Lauren explores the principles of design from exciting new perspectives.
