GR10K is an Italian technical fashion label that reimagines industrial and military garments into contemporary, utilitarian designs. Founded by Anna Grassi in 2017, the brand operates under Grassi 1925, a family-owned company with a long-standing history in producing uniforms for labor-intensive industries and the military. 

Drawing from this heritage, GR10K utilises upcycled materials such as flame-retardant aramid blends and 3-layer certified GORE-TEX® to create garments that are both functional and sustainable. The brand's aesthetic bridges the gap between workwear and modern fashion, offering pieces that are rugged yet refined.

In collaboration with Salomon, GR10K has developed products like the Quest Low 2 sneakers, which blend tactical design with everyday wearability. These sneakers feature Salomon’s 4D Advanced Chassis™ for stability and an All Terrain Contagrip® sole for grip across various surfaces, making them suitable for both hiking and urban environments. 

GR10K's commitment to sustainability, functionality, and affordability positions it as a forward-thinking brand that challenges traditional fashion norms while honouring its industrial roots.