Glaswegian designer, illustrator and creative Charles Jeffrey, has been hailed as "the ringleader of London’s next generation of club kids." His brand, Charles Jeffrey Loverboy has taken the industry by storm. A Central Saint Martins' alumni, Jeffrey was named as Emerging Menswear Designer of the Year by British Fashion Awards and nominated for the LVMH prize in 2017. The label's emotionally charged collections often feature provocative silhouettes, unconventional and bold patterns, fabrications and colours accompanied by powerful raw and beautifully subversive energy and references to Jeffrey's Scottish roots. Described as "speaking to young London the way Alexander McQueen spoke to his generation", Jeffrey is undoubtedly at the forefront of the new generation of designers.