C2H4

Trailblazing between Los Angeles and Shanghai, retro futuristic label C2H4 is curated from influences in science and subversive culture and expresses the fashion philosophy and experimental spirit with innovative garment constructions. Its founder Yixi Chen named the label after the molecular formula for ethylene, which is a homophone of her name in Chinese and compares the label's methodology to that of chemists, mixing different substances to create new matters. The output is the creation of never before seen textiles and processes, testing and tailoring cultural theories, analysing compound of apparels from physical and visual properties to the final uniquely crafted synthesis forming a peculiar yet distinct aesthetic.