Founded in Sydney by Wesley Chiang, Pseushi exists in the space between high design and everyday wear. Each collection blends considered tailoring with expressive detail, creating garments that feel personal, lived-in, and quietly reflective.

Guided by ideas of memory and transformation, the brand draws from cultural touchpoints across culture, art, and music. Materials are chosen for their ability to evolve with time, encouraging wearers to form their own relationship with each piece through use and age.

Pseushi continues to refine a language of understated individuality, crafting clothing that moves between structure and softness, permanence and impermanence.