Founded by designer Jenia Kim in 2014, J.Kim references Korean-Uzbek culture, from Uzbek folk craft to elements of traditional Korean dressed and lifestyle to architecture and local traditions. Born in Tashkent in a Soviet-Korean family and raised in Russia, Jenia has transferred her multicultural background into her work reflecting her eagerness to find her own visual language by exploring her unique identity. These historical and traditional references are brought into a contemporary light, creating entirely unique pieces and silhouettes which are both effortless to wear and complex in their construction.