Open YY

Formerly known as TheOpen Product, Open YY offers a unique take on timeless silhouettes for the modern woman. The South Korean label challenges traditional womenswear conventions with its distinctive design approach, promoting diversity and individual expression. Through their ready-to-wear collections, Open YY adds unexpected twists to familiar wardrobe staples. Cut-outs and asymmetric constructions feature in their knitted pieces, while unique design features add character to trousers and handbags. Drawing inspiration from the early 2000s, mid-length skirts and slouchy sweaters make an appearance, complemented by a muted color palette that reflects the label's minimalist aesthetic. By reinterpreting classic silhouettes, Open YY brings a fresh perspective to disrupt the norm.