Paria Farzaneh

Established in 2017 by London-based designer Paria Farzaneh, the eponymous menswear label embodies a fusion of her second-generation Iranian heritage and the subversive spirit of the UK. Through her ready-to-wear collections, Farzaneh celebrates the inherent beauty of both cultures, utilizing impeccable tailoring, intelligent design, thoughtful fabric choices, and graphic-driven imagery. With a focus on challenging stigmatization and redefining cultural stereotypes prevalent in Western society, the brand embraces a spirit of hybridity. Gaining recognition from both fashion industry insiders and musicians, paria /FARZANEH creates a platform for new reflections within the current fashion landscape.